Friday, September 13, 2013

Zoya Winter Holiday 2013 Collection Announced - Meet Zoya Zenith!

PRESS RELEASE

New Zoya Zenith Nail Polish Collection for Holiday Winter 2013

Zoya Nail Polish in Dream
Harmonious Cosmic Color for Winter/Holiday 2013
Enter the color cosmos with this new collection of six perfectly harmonious nail polish beauties by Zoya.

ZOYA ZENITH COLLECTION:

  • ZP689 - Seraphina: Polaris Silver Metallic. Full Coverage Formula.
  • ZP687 - Cassedy: Celestial Pewter Metallic. Full Coverage Formula.
  • ZP678 - Belinda: Cosmic Purple Metallic. Full Coverage Formula..
  • ZP688 - Payton: Galactic Cranberry Holo. Full Coverage Formula.
  • ZP686 - Dream: Deep Space Blue Holo. Full Coverage Formula.
  • ZP643 - Mosheen: Astro Ice Blue Topper - great for layering over other hues.

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find over 300 stunning Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!
Zoya Zenith Collection
$8.00 ea. (US)
Available on Zoya.com

FALL COLOR – AVAILABLE OCTOBER 01, 2013

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NYFW - S/S 2014: Mark and Estel - Zoya Nail Polish

Mercedes Benz Fashion Week
Mercedes Benz Fashion Week
Mercedes Benz Fashion Week

Mercedes Benz Fashion Week

Creativity excels at Mark and Estel during Mercedes Benz Fashion Week SS14!

Backstage Pass and Zoya Noot at Mark and Estel SS14
Designer:Mark and Estel
Venue: MBFW Lincoln Center: Studio
Date: Friday, September 6th 2013
Show Time: 9PM

Designers Mark and Estel started their brand "Mark and Estel" in LA in 2005. The rocker-style and fashion/music mix became their brand signature and the line is available in both the US and International markets.



Model Backstage at Mark and Estel SS14 wearing Zoya Nail Polish in Noot.
For the "love and romance" themed SS14 Mark and Estel show, the designing duo selected Zoya Nail Polish in Noot as the show color. The deep charcoal green nail polish complimented the black and white fabrics PERFECTLY and a bit of Mark and Estel edge to otherwise mostly black and white palette! 
Mark and Estel SS14 - Image Zoya Nail Polish

Mark and Estel SS14 - Image Zoya Nail Polish

Mark and Estel SS14 - Image Zoya Nail Polish




With a rockin' live performance finale walk, Mark and Estel did not disappoint anyone in the hip music or fashion crowd! 
The live finale was treat at Mark and Estel SS14 - Image Zoya Nail Polish

Follow Mark and Estel and Zoya on Twitter
@MarkandEstel and @ZoyaNailPolish
Hashtags: #nyfw #mbfw #NailPolish ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S 2014: Chadwick Bell - Zoya Nail Polish

New York Fashion Week

New York Fashion Week SS14: Chadwick Bell and Zoya Nail Polish

Chadwick Bell backstage pass and nail polish for SS14
Designer: Chadwick Bell
Venue: Hosfelt Gallery-NYC
Date: Friday, September 6th 2013
Show Time: 11AM 

Chadwick Bell was born and raised in Southern California and has incorporated the unique American sense of style, with a European mentality of attention to detail. 



Zoya Nail Polish and Andra Neen Rings backstage at Chadwick Bell
Manicurist Cinnamon Bowser of NailTaxi used Zoya Nail Polish in Erin, a soft, pale, flesh toned pink with a single coat of Zoya Gaia on top on all nails.This gorgeous sheer look was paired with Zoya Nail Polish in Jacqueline which was layered under Zoya Nail Polish in Goldie with a matte top coat for the random accent nails. 


Manicurist Cinnamon Bowser backstage.
The entire nail look was created by Chadwick Bell himself, he mixed and layered until he arrived at his version of nail polish perfection to compliment the beautiful muted white gold jewelery the models wore during the show created by designer, Anndra Neen. Chadwick wanted to incorporate this "jewelery for nails" style for his show, and it was stunning. 

The show beauty inspiration was "1960's French girl at the beach" and was filled with neutral colors, pops of periwinkle, cobalt blue, and beautiful ponchos.

JOANNA MASTROIANNI: Runway Photos FALL 2012

Follow Chadwick Bell and Zoya on Twitter
@ChadwickBellNY and @ZoyaNailPolish

Hashtags: #NYFW #nailpolish

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Zoya Peter Som Nail Look in InStyle

Favorite Runway Beauty Moments NYFW SS14: Peter Som Look


The custom colors created by Zoya Nail Polish for the Peter Som SS14 Show were inspired by surf culture using Green - Zoya in Alexa and an Island Blue - Zoya in Edie in a gorgeous half-moon "nail wave" design. 


InStyle Magazine online featured the Zoya Peter Som custom nail look as one of their favorite runway beauty moments and talked about items of NYFW SS14!.



You can bring the Zoya Peter Som Custom Nail Look look home straight from the runway NOW for a LIMITED TIME!


ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S 2014: Peter Som - Zoya Nail Polish

New York Fashion Week - MadeNY

MadeNY Show Features Custom Color by Zoya Nail Polish for Peter Som SS14.

Zoya Nail Polish Custom Nail Polish Trio for Peter Som SS14
Rebecca Isa, Head Color Developer (Right) with Zoya Team backstage at Peter Som SS14
Designer: Peter Som
Venue: MILK Studios
Date: Friday,September 6th 2013
Show Time: 10AM 



For the Peter Som SS14 show at Milk Studios (madeNY). Zoya Nail Polish's color developer Rebecca Isa, created a trio of color that related perfectly to the spirit of the collection and were inspired by Peter's love of surf culture!

Two of the three custom hues Zoya Alexa (cream teal) and Zoya Edie (a surfs up Island blue) were used together on the runway to create bold, half-moon "nail wave" design and was painted on all of the models using either Zoya Alexa with an Edie moon of visa versa! 

A third color, Zoya Stella (an opaque, full coverage light peach), was also created to compliment the collection colors and complete the Zoya Gift Box trio that was gifted to all show attendees.

The Peter Som "Nail Wave" using Zoya Nail Polish in Alexa and Edie
The Peter Som "Nail Wave" using Zoya Nail Polish in Edie and Alexa
Model backstage just before showtime showing off her SS14 Peter Som - Zoya "Nail Wave"

Even the models couldn't stop looking at their gorgeous Zoya nails!
To get the Peter Som "Nail Wave" look by Zoya, all nails were prepped with Zoya Remove+ nail polish remover and conditioner. Then one coat of Zoya Anchor Base Coat (or Zoya Get Even Ridge Filler Base Coat depending on the models nails). To achieve the look, lead manicurist, Sunshine Outing applied  two coats of Zoya Nail Polish in Alexa. and free handed the moons by stopping 3/4 of the way down the nail and applying one coat of Zoya Nail Polish in Edie (or Edie with Alexa in reverse) to create a free spirited surf culture style "Nail Wave". The look was glossed and sealed by using one coat of Zoya Armor Top Coat and one drop of Zoya Fast Drops on each nail to ensure every model would make it the runway dried and ready!

The LE trio collection of Peter Som Nail Polish by Zoya is available while supplies last! Grab your trio here.  


Follow Peter Som and Zoya on Twitter
@Peter_Som, @ZoyaNailPolish
Hashtags: #nyfw #nailpolish #madefw #customcolorbyZoya 
Peter Som SS14 - Image Zoya Nail Polish
Peter Som SS14 - Image Zoya Nail Polish
Peter Som SS14 - Image Zoya Nail Polish
www.zoya.com

See the Made Fashion Week SS14 Peter Som Show Video here... ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S 2014: Nicholas K - Zoya Nail Polish

Mercedes Benz Fashion Week

Zoya Nail Polish at Nicholas K for the official opening of SS14 Mercedes Benz Fashion Week!

Zoya Nail Polish at Nicholas K SS14


Designer: Nicholas K
Venue: MBFW Lincoln Center: Stage
Date: Thursday, September 5th 2013
Show Time: 9AM (opening show of fashion week)

Nicholas K is a New York based design company founded in 2003 of siblings Nicholas and Christopher Kunz. The duo incorporates traditional quality and design with modern refinements and downtown edge.





Zoya Noot and Edyta were both used in the look for the SS14 Nicholas K show!

The beautiful "Arrow Nail" by Zoya Nail Polish on models backstage at Nicholas K.


For the 2014 Spring/Summer show at Mercedes Benz Fashion Week, lead manicurist, Sunshine Outing used Zoya Nail Polish in Noot with a Matte Top Coat (not available for retail) and added an "Arrow" chevron tip using Zoya Edyta
Hair, Makeup and Nail teams working in unison backstage - beauty at it's best!
The inspiration for the nail art was an arrow head which played to the shows theme of Spring Shawmanism and the natural Native American beauty related to this culture of which both designers have a deep personal connection to having spent much of their youth on an Apache Reservation. The end result was a variety of looks were tomboy-esque with a feminine touch (sparkling tip).   
Models Ready to open Mercedes Benz Fashion Week at the Nicholas K SS14 Runway Show wearing Zoya Nail Polish!



Gorgeous Hair, Makeup and Zoya Nails at Nicholas K SS14

Nicholas K SS14 - Image Zoya Nail Polish

Nicholas K SS14 - Image Zoya Nail Polish

Nicholas K SS14 - Image Zoya Nail Polish

Follow Nicholas K and Zoya on Twitter
@NicholasKStudio and @ZoyaNailPolish
Hashtags: #nyfw #mbfw #nailpolish

See the entire Nicholas K. - Mercedes Benz Fashion Week New York show below!

 
ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Friday Fashion Find Featuring Zoya PixieDust In Tomoko

Friday Fashion Find: MBFW 2014 Street Style 


Fashion Week just ended, and while we were in NYC over the week, we saw some fabulously dressed people. The perimeter of The Lincoln Center was like watching your favorite fashion bloggers step right out of the screen and all of the quirky styles and jaw-dropping accessories came alive. One fashion blogger, Danielle A of indieelectronicalternative.com rocked this look on the street in the city this week. This particular style is a great transitional outfit from Summer to Fall. 


You can't go wrong pairing a look similar to this with something as eye catching as Zoya PixieDust in Tomoko. The silver-champagne sparkle will be subtle enough with this bright outfit but still look ultra sparkly. 



Below are some options you can choose to get a similar look to Danielle's. 
From Left to Right: Aldo Klarr Boots, TopShop Dress, Zoya PixieDust in Tomoko, Aldo Prestine Clutch, Mossimo Blazer



ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com 

The Pretty Vain - Zoya Sunshine, Tomoko, and Claudine

Zoya Nail Polish SHINES on The Pretty Vain


Amy from The Pretty Vain blog shows us the beauty of a few of her favorite Zoya shades for fall: Zoya PixieDust in Tomoko, Zoya PixieDust in Sunshine, and Zoya Nail Polish in Claudine. They do look beautiful don't they?


 "This devastatingly gorgeous textured sapphire polish features a silver glitter to give your nails an incredible crushed gem finish." 
 (Zoya PixieDust in Sunshine)

                         

See all of the shades from the new Fall 2013 PixieDust, Cashmeres, and Satins collections!
What are your favorite shades from the Fall 2013 collections? We know...too many to choose!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Wednesday, September 11, 2013

Nail Art By Work Play Polish

Fashion Inspired Nail Art







Fashion is in the air this week! Work Play Polish gets inspiration from Carolina Herrera's Fall 2013 Ready to wear line skirt to pull off this striped mani. 

"All of the polishes in the Zoya Cashmeres Collection are beautiful cremes in cozy fall colors."

Fall is a season of layering so why not layer your mani with some fun nail art using the Zoya Cashmeres and Satins collection! 



To find out which colors were used from the Zoya Cashmeres collection and how to get the look click here.


ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Tuesday, September 10, 2013

Emily Leibert and Zoya Collaboration

You Could WIN*!

Prize: The winner will receive an autograph copy of Emily Leibert's first novel, "You Knew Me When" AND three new colors brought to you by Zoya Nail Polish. *FREE Shipping for all winners!

How to WIN*: Follow @ZoyaNailPolish on twitter for your chance to WIN*! Use #Zoya4YKMW and Retweet when prompted by @ZoyaNailPolish

Who Will Win*: 20 lucky winners will be sent a Direct Message to their Twitter account on 9/13

Contest will run from 9/10/13 thru 9/12/13 at 11:59pm EST

*Terms and Conditions This contest is valid on the Zoya Nail Polish Twitter page ONLY from 9/10/13 - 9/12/13 11:59pm EST. No entries will be considered after that time. Winners will be Direct Messaged by Zoya Nail Polish. Continental US Only.
*Terms and Conditions 
This contest is valid on the Zoya Nail Polish Instagram page ONLY from 6/17/13 - 6/23/13 11:59pm EST. Giveaway is contingent to number of likes achieved - Promotion code will be released on Zoya's Instagram on 7/01/13. Mini trios will be given away free with any $10 purchase online at www.zoya.com only, while supplies last. Shipping & Handling fees apply. Continental US Only.  - See more at: http://zoyanailpolish.blogspot.com/search?q=giveaway#sthash.3ThUp5wV.dpuf
*Terms and Conditions 
This contest is valid on the Zoya Nail Polish Instagram page ONLY from 6/17/13 - 6/23/13 11:59pm EST. Giveaway is contingent to number of likes achieved - Promotion code will be released on Zoya's Instagram on 7/01/13. Mini trios will be given away free with any $10 purchase online at www.zoya.com only, while supplies last. Shipping & Handling fees apply. Continental US Only.  - See more at: http://zoyanailpolish.blogspot.com/search?q=giveaway#sthash.3ThUp5wV.dpuf

Zoya You Knew Me When Trio: Emily Liebert Novel - Limited Edition Color




Zoya You Knew Me When Trio: Emily Liebert Novel -  Limited Edition Color

From top clockwise: You Knew Me When Trio by Zoya - Katherine Hill, Luella Hancock and Laney Marten
Available NOW! Zoya will offer three, limited edition, colors based on the characters in the new Emily Liebert novel, You Knew Me When.

Zoya Nail Polish - You Knew Me When LE Trio
From Women's Wear Daily (Thursday, August 15, 2013)...

“Several months ago, [Liebert] reached out to us and told us about this book she was writing,” said Leo Reyzis, Zoya’s vice president of marketing “[The plot] has a nice connection to nail polish and to the company, the brand and its philosophy.”



The cream colors are named after the three main female characters, Katherine Hill, Laney Marten and Luella Hancock — a deep red, dark green and burgundy, all reflecting each of the character’s personality, respectively.


“Emily had some ideas for the types of colors that the characters would wear,” added Rebecca Isa, Zoya’s color developer, who worked on the project. “She sent me character descriptions, and we sent her colors for her to choose from.” Isa added that the shades were designed to work for the fall season as well.

See the entire Women's Wear Daily article online at www.wwd.com



The paperback will be available in September at exclusive retailers nationwide for $15. The related Zoya Nail Polish You Knew Me When Collection (colors shown... Katherine Hill, Luella Hancock and Laney Marten) will be available online on Zoya.com.

To learn more about Author, Emily Liebert and her upcoming You Knew Me When book tour or to purchase the novel online, visit the Emily Liebert website.



ZOYA IS THE NEW COLOR OF FASHION!
zoya.com


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