Tuesday, September 10, 2013

Zoya You Knew Me When Trio: Emily Liebert Novel - Limited Edition Color




Zoya You Knew Me When Trio: Emily Liebert Novel -  Limited Edition Color

From top clockwise: You Knew Me When Trio by Zoya - Katherine Hill, Luella Hancock and Laney Marten
Available NOW! Zoya will offer three, limited edition, colors based on the characters in the new Emily Liebert novel, You Knew Me When.

Zoya Nail Polish - You Knew Me When LE Trio
From Women's Wear Daily (Thursday, August 15, 2013)...

“Several months ago, [Liebert] reached out to us and told us about this book she was writing,” said Leo Reyzis, Zoya’s vice president of marketing “[The plot] has a nice connection to nail polish and to the company, the brand and its philosophy.”



The cream colors are named after the three main female characters, Katherine Hill, Laney Marten and Luella Hancock — a deep red, dark green and burgundy, all reflecting each of the character’s personality, respectively.


“Emily had some ideas for the types of colors that the characters would wear,” added Rebecca Isa, Zoya’s color developer, who worked on the project. “She sent me character descriptions, and we sent her colors for her to choose from.” Isa added that the shades were designed to work for the fall season as well.

See the entire Women's Wear Daily article online at www.wwd.com



The paperback will be available in September at exclusive retailers nationwide for $15. The related Zoya Nail Polish You Knew Me When Collection (colors shown... Katherine Hill, Luella Hancock and Laney Marten) will be available online on Zoya.com.

To learn more about Author, Emily Liebert and her upcoming You Knew Me When book tour or to purchase the novel online, visit the Emily Liebert website.



ZOYA IS THE NEW COLOR OF FASHION!
zoya.com


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