Friday, September 13, 2013

NYFW - S/S 2014: Peter Som - Zoya Nail Polish

New York Fashion Week - MadeNY

MadeNY Show Features Custom Color by Zoya Nail Polish for Peter Som SS14.

Zoya Nail Polish Custom Nail Polish Trio for Peter Som SS14
Rebecca Isa, Head Color Developer (Right) with Zoya Team backstage at Peter Som SS14
Designer: Peter Som
Venue: MILK Studios
Date: Friday,September 6th 2013
Show Time: 10AM 

For the Peter Som SS14 show at Milk Studios (madeNY). Zoya Nail Polish's color developer Rebecca Isa, created a trio of color that related perfectly to the spirit of the collection and were inspired by Peter's love of surf culture!

Two of the three custom hues Zoya Alexa (cream teal) and Zoya Edie (a surfs up Island blue) were used together on the runway to create bold, half-moon "nail wave" design and was painted on all of the models using either Zoya Alexa with an Edie moon of visa versa! 

A third color, Zoya Stella (an opaque, full coverage light peach), was also created to compliment the collection colors and complete the Zoya Gift Box trio that was gifted to all show attendees.

The Peter Som "Nail Wave" using Zoya Nail Polish in Alexa and Edie
The Peter Som "Nail Wave" using Zoya Nail Polish in Edie and Alexa
Model backstage just before showtime showing off her SS14 Peter Som - Zoya "Nail Wave"

Even the models couldn't stop looking at their gorgeous Zoya nails!
To get the Peter Som "Nail Wave" look by Zoya, all nails were prepped with Zoya Remove+ nail polish remover and conditioner. Then one coat of Zoya Anchor Base Coat (or Zoya Get Even Ridge Filler Base Coat depending on the models nails). To achieve the look, lead manicurist, Sunshine Outing applied  two coats of Zoya Nail Polish in Alexa. and free handed the moons by stopping 3/4 of the way down the nail and applying one coat of Zoya Nail Polish in Edie (or Edie with Alexa in reverse) to create a free spirited surf culture style "Nail Wave". The look was glossed and sealed by using one coat of Zoya Armor Top Coat and one drop of Zoya Fast Drops on each nail to ensure every model would make it the runway dried and ready!

The LE trio collection of Peter Som Nail Polish by Zoya is available while supplies last! Grab your trio here.  

Follow Peter Som and Zoya on Twitter
@Peter_Som, @ZoyaNailPolish
Hashtags: #nyfw #nailpolish #madefw #customcolorbyZoya 
Peter Som SS14 - Image Zoya Nail Polish
Peter Som SS14 - Image Zoya Nail Polish
Peter Som SS14 - Image Zoya Nail Polish

See the Made Fashion Week SS14 Peter Som Show Video here... ZOYA IS THE NEW COLOR OF FASHION!

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