Friday, April 20, 2012

Zoya Summer 2012 Beach & Surf Collection Swatches: All You Desire

A Slice of Nail Heaven!

These Zoya Nail Polish Beach and Surf swatches from All You Desire are almost too good to be true.
Beautiful, creamy, glossy goodness... we're having some serious nail envy here!

"To sum this collection up: I love how these two collections complete each other and it will sure be a lot of fun to play around with these shades. For example I will for sure be wearing something from the Beach on my nails and from the Surf on my toes. Or different combinations on the nails!"  All You Desire 

See the Summer 2012 Look Video below and dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection! The choice is yours – this color palette is sure to be a splash!

Zoya is the new color of Fashion!

Help Zoya Save the Earth this Earth Day and Every Day!

Did you know that liking Zoya on Facebook and following
us on Twitter can actually help save the earth?
Well it can!

You see, the more followers we have, the more people we can communicate with electronically. Reaching our fans electronically means less brochures are printed and less trees are cut down for paper. HOORAY!

Less Brochures = More Trees = Cleaner Earth... It's that simple!

Even though Zoya believes in recycling, using eco-friendly packaging materials and using recycled paper and ink - recycling still takes up valuable energy resources.

Join our Social Media campaign and help us reduce our ecological footprint! The more of you that like us on Facebook and follow us on Twitter means the faster and more environmentally friendly (paper-free!) we can communicate with all of you. Not to mention you get to talk and interact with thousands of other Zoya Nail Polish lovers like you!

Please help Zoya make the earth a cleaner, happier place to be - one like, one follow at a time.

Looking to GREEN your beauty routine? Exchange your old, unwanted non-Zoya nail polishes for a limited time during our annual Zoya Earth Day Nail Polish Exchange! You get to exchange polish that may not be BIG5FREE for toxin-free Zoya Nail Polish and we properly dispose of the unwanted polishes according to EPA guidelines.

Did ya hear? Zoya Nail Polish has been named as the 2012 Best Beauty Buy for Eco-Friendly Polish by InStyle Magazine. With over 300, vegan-friendly, BIG5FREE (Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate, Toluene and Camphor Free Formula) shades to choose from, Zoya is not only the smart choice in nail polish, it's also the most stylish one!

Zoya is the new color of Fashion!

Thursday, April 19, 2012

InStyle Magazine Names Zoya Products as 2012 Best Beauty Buys!

The Country's Top Experts Have Spoken...

Each year, InStyle Magazine interviews hundreds of doctors and industry professionals to showcase products that are the best of the best in their category - makeup, hair, skin and nails. The expert picks were narrowed down to 156 and, out of all the products in the world, not one - but TWO Zoya Nail Polish Products made the cut!!!

Named as "Best Beauty Buy" for Nail Polish Remover - Zoya Remove Plus
Zoya Remove Plus Nail Polish Remover has quickly become a favorite among consumers, leading industry professionals and nail care experts world-wide. The award wining, gentle, yet highly effective 3-in-1 formula, cleans and preps while moisturizing, nourishing and fortifying the nail plate for guaranteed extended polish wear.

"This three-in-one is "not your average remover," says L.A. nail pro Jenna Hipp. It comes in a convenient pump (no mess, no fuss), and it's so incredibly strong that it can remove black polish in a single swipe. Yet, it's gentle, moisturizing nails without leaving a white film." 
Jenna Hipp

In the Eco-Friendly Category, Zoya Nail Polish was deemed Best Beauty Buy for Nail Polish!
Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resin, and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

"N.Y.C nail pro Ana Maria Gheorghiu used these gorgeous nontoxic polishes on a then-pregnant Natalie Portman. Free of the harsh stuff (toluene, formaldehyde, and DBP), Zoya formulas also have a longevity you don't often find in eco-friendly lines. Plus, "they come out with great colors ever season," says N.Y.C. manicurist Tracylee. "It's fun in a bottle." $8 each;"

The featured must-have shades are Zoya Nail Polish in Renee and Zoya Nail Polish in Jana. With over 300, long-wearing, fashion forward shades to choose from, Zoya is not only the smart choice in nail polish, it's also the most stylish one! 

Zoya is the new color of Fashion!

It's Back... the Earth Day Zoya Nail Polish Exchange!

Announcing the 2012 Zoya Nail Polish Exchange*

Each year, ZOYA helps you get rid of old nail polish that may not be BIG5Free (Free of Toluene, Formaldehyde, Formaldehyde Resin, DBP, and Camphor) and replace your supply with brand new long-lasting, award winning, healthy ZOYA nail polish colors.

There's not a better time to make the switch! Do your part to help the planet in honor of Earth Day and exchange your old, unwanted nail color from April 21, 2012 - April 22, 2012 (11:59PM EST) for toxin-free ZOYA nail polish. Go GREEN... or red, blue, orange and pink for that matter :) You only pay $4 per bottle plus shipping and handling fees. Rest assured - ZOYA will properly dispose of your old polish.  

Here’s all you need to do!

1.    Go to, pick out the polishes you would like and add them to your cart. You must select at
       least 6 and no more than 24 bottles of polish (Salons accounts minimum 12 maximum 48 bottles).
2.    Apply the code: EARTHZOYA2012
3.    Your order value will be adjusted to reflect a 50% discount (we use these funds to properly dispose of
       the old nail polish).
4.    Review and SUBMIT your order!

Then Zoya will ship out your NEW polish! YEA! Below is a sample order - This is what it should look like... 

Once you get your order (Here is where the exchanging* happens)…
1.    Ship back the equivalent number of bottles to the ones you received to the return address below
       (ie. If you got 6 bottles of Zoya – you would send us up to 6 NON-ZOYA polishes). Please check with
       your carrier on the proper way to ship nail polish.
 2.    Include a copy of your order.

To clarify the exchange: You do not have to send us the exact amount of bottles that you are ordering. You can send any quantity up to that amount. You can also donate. If you decide you don't want to do either, it's ok "Offer is not contingent on customer returning polish" we will still love you and send you the Zoya polishes... We'll just send you on a guilt trip for a while :)

Shipping Address
Art of Beauty, Inc.
c/o Polish Exchange
5060 Taylor Rd, Unit D
Cleveland, Ohio, 44128, USA

Once we receive your polish we do the rest! It’s that simple!


The bottles you send in cannot be Zoya, Qtica or Nocti polishes (but they can be any other brand).

We are using the honor code here folks! We want to make sure you get your Zoya Nail Polish! We send you the polish first then you send your old polish back to us! If you do choose to send us your old polish we promise to properly dispose of it according to EPA guidelines. This offer is only good through this
weekend so hurry – Don’t Wait!

*Online promotion only. Continental US ONLY. Not valid with any other codes or coupons. Consumer accounts must exchange a minimum of 6 polishes with a 24 bottle maximum. Salon accounts must exchange at least 12 with a maximum of 48 bottles. Polish can be from any brand EXCEPT Zoya, Qtica or Nocti and can be exchanged for in-stock .5oz Zoya Nail Polish. Offer is not contingent on customer returning polish. Zoya Exchange code is unique and non-transferable. One code per account. Valid Credit card with sufficient funds needed to process order. Offer expires on 4/22/2011 at 11:59PM EST. Upgraded shipping not available for this promotion. Please allow standard  time for processing and shipping, however if volume is higher than expected please allow up to 6 weeks for shipping and processing. Art of Beauty, Inc. reserves the right to remove any polish that is out of stock from your order. You will not be charged for this polish. Backordered polish is not included in this promotion.

Zoya is the new color of Fashion!

Wednesday, April 18, 2012

Rachel Zoe Names Favorite Zoya Nail Polish of the Season!

Yesterday during her Livestream Interview, Rachel Zoe answered style related questions from fans - including one about her favorite
nail polish for the season! 

It's no secret that RZ is a fan of Zoya Nail Polish, so we weren't surprised when she
listed three Zoya shades that she's
"eternally obsessed with"

Zoya Nail Polish in Riley - A medium, cool toned raspberry red creme with purple undertones. 

Zoya Nail Polish in Dakota - A deep, dramatic saturated blood red creme with a very subtle hint of brown.

Zoya Nail Polish in Amanda - A Medium muted peach creme with pink, brown and mauve undertones.  

 Rachel Zoe Livestream Event 

One of Rachel Zoe's favorites, Zoya Amanda (shown above), was also seen on the runway at the RZ by Rachel Zoe Presentation during
NYFW S/S 2012

Zoya is the new color of Fashion!

Swatch and Learn's Wednesday Review of Zoya Wednesday

Some people wear pink on
Wednesdays... some wear

Full Review and Swatches of Zoya Nail Polish in Wednesday from Swatch and Learn.

"This is the type of colour that I feel looks just as striking on someone with a rich skin tone as somebody with a fair complexion. And for that reason, I suggest that if you don’t already have an aqua nail polish similar to this that you get it! It’s a hue that’s a no-brainer. You know…the kind that always looks good on you."
Swatch and Learn

If you like Zoya Wednesday, check out the rest of the Beach and Surf Collections for more poolside perfect color!

Zoya is the new color of Fashion!

Tuesday, April 17, 2012

What do Katy Perry and Zoya Nail Polish Have in Common?

Purple Power!

Katy Perry is the queen of bold when it comes to her hair color, and we couldn't help but notice how closely her new 'do resembles a certain Zoya Nail Polish hue... Coincidence? Maybe, but we like to think Zoya Mimi was the inspiration behind this look... hey, you never know! 

While this hair color works for Katy, it's not necessarily practical for everyone. Instead, opt for a bold nail polish in the same rocker chic shade like Zoya Nail Polish in Mimi.

Come to think of it, KP has sported locks close to a few other shades from the Zoya Nail Polish Sparkle Collection... what color do you think is next? 

Zoya is the new color of Fashion!

Get Squeaky Clean with Qtica Smart Spa Shower Gels!

Get Clean for Spring...

With the arrival of spring comes spring cleaning, so we want to help
YOU get clean with two of our best-selling Qtica Smart Spa scents. 

With any purchase of $15 or more at or, the first 5,000 to enter
promo code GETCLEAN will receive BOTH the Mandarin Honey Shower Gel and the
Pomagranate Lime Shower Gel
in special, BONUS SIZE packaging (8oz) FREE*!

How it Works
  1. Add at least $15 of product to your shopping cart.
  2. Enter code GETCLEAN into the coupon code field in your cart and press "Apply Code".
    The two 8oz Shower Gel tubes will automatically be added to your cart.
  3. Complete Check-Out Process, Review, Submit Order.
*Terms & Conditions
While supplies last. This promotion is valid online only at and in the Continental United States only (Shipping and processing fees apply). Limit one promotion per account and household. Consumer orders only. Orders with promotion codes are not eligible for returns or exchanges. We are not responsible for incorrect addresses or credit card entry errors. Code must be entered at the time of purchase. Please allow up to 2 weeks for shipping if volume warrants it. Not valid with any other coupons, codes or promotions.

Zoya is the new color of Fashion!

Sunday, April 15, 2012

All Things Good And More: Zoya Beach and Surf

All Things Good And More reviews the Zoya Beach and Surf Collections for Summer 2012...

"Ol’ man winter has skedaddled, spring is blooming and summer will soon be here - time for fun in the sun and at the shore.  So, get ready to greet those lazy, hazy days with Zoya’s standout Summer 2012 Nail Polish collection.  Loved for long lasting wear and chip resistance Zoya’s colors are not only gorgeous but toxin free."
All Things Good And More

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya Beach and Surf as well as over 300 other ultra high-fashion Zoya shades at 

Zoya is the new color of Fashion!