Well actually on Vogue - a recent US Vogue Daily online that is. Recent coverage of New Yorks Fashion Week led the magazine editors to express glee over the Peter Som gift boxes gracing every seat at the show.
Each bag contained the Limited Edition (LE) Peter Som Nail Polish custom designed and named by Peter himself!
The Peter Som team and color experts at Zoya worked for months in advance to create the three custom shades which were available only in the show gift bags and immediately following the show online at zoya.com. The LE velvet boxed trio SOLD OUT in record time and was a huge hit with all who were lucky enough to get their hands on it.
See the entire Vogue article on Zoya's Nail Polish collaboration with Peter Som here.
Zoya is the new color of Fashion!www.zoya.com