Monday, March 14, 2011

Zoya Nail Polish : NYFW Fall 2011, Marc Jacobs

Zoya Nail Polish : NYFW Fall 2011, Marc Jacobs

Fall 2011 Recap: Marc Jacobs
Date: 02/14/2011
Zoya Nail Polish: Zoya in Lulu
Elisa Ferri for Zoya

There really is nothing else even close to the Marc Jacobs show during fashion week in New York (NYFW). And Zoya Nail Polish was proud to sponsor manicurist Elisa Ferri for the biggest show of 'em all!
Backstage was hectic and happy as sixty three (yes 63) models, manicurists (led by Elisa Ferri for Zoya), makeup artists(led by Fran├žois Nars - shown below), hair stylists (led by Guido Paul), brand representatives and media coexisted in an energized space. One feels honored to be there after going through the extra tight security to get in. It's a special club and everyone who makes it in knows it!
The production of this seasons Marc Jacobs show was even spotlighted in the New York Times in a piece detailing just how much ($) really went into creating a spectacle of this kind. Having been there and actually getting the chance to speak with Guy Trebay of the New York Times as he interviewed for the piece was an amazing experience for this media gal! It's a must read for fashion and beauty world fans.

Manicurist Elisa Ferri (shown above right with Zoya Media Representative Erin Giddings) on behalf of Zoya Nail Polish described the Marc Jacobs woman as a "21st century lady who lunches". Elisa polished to nails to perfection in the color Lulu by Zoya Nail Polish
And when talking about this show it wouldn't be fair not to mention the incredible food! Yep, mini sliders included. It was the best backstage crew chow EVER.
To make the day extra sweet, the Zoya team handed out special Valentines Day Gifts of color backstage.
The show itself was a bit of stylish madness. With padded white vinyl columns lining the mirrored runway and clothes that echoed a day gone by with Jacobs characteristic whimsy and mystery thrown
in. Including giant sequins and vinyl... And what at first glance seems demure and then - what?- it's see thru! Marvelous!!! 

The all star Marc Jacobs fan crowd included Fergie, Whoppi Goldberg, Martha Stewart, Sofia Coppola and Vanessa Hudgens.
  Video courtesy of

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