Thursday, May 20, 2010

Top Secret Product Innovation from Zoya Nail Polish - behind the scenes

The one, the only, Zoya Reyzis (AKA Founder of Zoya Nail Polish) actually painted my nails today! I know - I know - WOW! Now Zoya doesn't just do anyones nails - she's way too busy for that - it's only on a rare, revolutionary occasion that one would be given such an honor. LUCKY ME! The actual purpose of my once in a lifetime opportunity was because I am part of a top secret test group here at Art of Beauty (makers of Zoya and Qtica) who are participating in a revolutionary product test. All I can say is... no gels, acrylics or UV products are involved!!! No special equipment (lamps) needed either. Awesome - Amazing - Thanks Zoya. OMG so easy too - even a caveman could do it (Sorry Geico).

New Great Review for Flash Summer 2010 Collection

Polish & Konad just reviewed our Flash Summer 2010 Collection and she thinks that all of the 6 colors are a smash!

"All in all, this is an amazing summer collection!  I can definitely say that there  isn't a color in this collection that I don't like. I will be wearing every single one of these colors this summer."- Polish & Konad


You can read what she has to say about Zoya Robyn, Zoya Perrie, Zoya Jancyn, Zoya Jolene, Zoya Dana, and Zoya Maura here.

Beyonce at the White House

Zoya Nail Polish loves Beyonce and we are totally into her new blonde hair and we are even more into her red nails. We don't know if her nails are painted with Zoya, but  it looks a lot like Zoya Maura. So jump on the bandwagon and get that hot summer color with Zoya Maura


Here she is on her way to the White House to perform. Image thanks to JustJared.com.

Wednesday, May 19, 2010

Pastel Color Fun

"Again, if you're feeling a tad freaked-out by neon, try a softer pastel in a fun color"-BeautyRiot.com
 Celebrity manicurist Kimmie Kyees recommend Zoya Perrie as the perfect shade  to fill all of you pastel needs!

Zoya Nail Polish Color Chart in Nail Pro.

Remember when you were a kid and getting surprises in the your cereal box was the best? Well Zoya Nail Polish has put a surprise in the June issue of NailPro (on newstands now). Next to one of our ads you will find an entire color chart. Now you will be able to have your own personal Zoya Nail Polish resource when you are looking for  that perfect color.


Hot Prom Looks from Zoya Nail Polish

Prom is just around the corner and many girls are focusing most of their energy on the perfect dress and the red carpet hairstyle they are going to recreate. When it comes down to getting their mani they walk into the salon and just pick a color off of the rack- nothing is wrong with that, but Zoya Nail Polish is here to give you the knowledge to help you pick the perfect color and to tell you about all of the other great things you can do with your nails.

First thing first is that you have to know what look you are going for. The top hot ones are Romantic, Old Hollywood, and Daring. All of them are pretty self-explanatory, so let’s get down to business. If you are going for the Romantic look your make-up will be neutral, sweet colors like soft corals, pinks, or light browns. Your nail polish can mimic the same color palette and give off that very Marie Antoinette in a field vibe, but your polish can be something more special. For instance instead of going for a typical French manicure make the tips sparkly or use a polish with a duochrome undertone. If you are not into French manicures look for polishes that embody that romantic, whimiscal look. This leaves many color options for you pink (being the most obvious), corals, purples, peaches, and blues- look for creams and pastels and stay away from strong sparkles and metallics.





For simple French Manicure tips: Zoya Purity, Zoya Juliette, and Zoya Lucy.
For more creative French Manicure Tips: Zoya Celeste, Zoya Snowsicle, Zoya Glimmer, Zoya Shimmer, and Zoya Dovey, or Zoya Danielle.

 For Romantic Manicure colors: Zoya Willow, Zoya Bailey, Zoya Jessika, Zoya Lulu, Zoya Elodie, Zoya Cassi, Zoya Zara, Zoya Heather, or Zoya Jo.
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The first thing most people think of when they hear the words Old Hollywood make-up is a bold red lip. So a typical nail color for this look would be a red nail and the great thing about red is that it goes with almost everything. You can pair it with a bijillion dresses. The classic red is never out of style, but remember you have a huge spectrum of reds to choose from.





                                                                                       Image from Nail'd & Polish'd
If you think a classic red color is not enough for you there is one way to make this look  more special and that is by wearing a matte nail. No Matter if it is in red or black, matte is a very Old Hollywood look that is really fashion forward. 
For a Red Manicure: Zoya Carmen, Zoya Maura, Zoya Gia, Zoya Sasha, or Zoya Dominque.

For a Matte Manicure: Zoya Posh, Zoya Dovima, Zoya Loredana, Zoya Savita, Zoya Veruschka, or Zoya Harlow.
The Last major look for prom this year is Daring. Being daring means wearing a short dress with sequins on it or wearing a dress that has a crazy pattern on it, anything that is not typical prom. Your nails should also represent a brand new, edgy look by either using a unique color ( think Zoe Kravitz at the Met Ball) or creating a crazy nail look- like a really colorful French manicure. The color combo French Manicure is very high fashion and you will look editorial fabulous wearing it! 



For a Bright Manicure: Zoya Paz, Zoya Tobi, Zoya Pippa, or Zoya Tangy.

For a Minx  Like Manicure: Zoya Richelle or Zoya Trixie.

For a colorful French Manicure: Combo of Zoya Goldie with Zoya Ibiza or Zoya Yasmeen, Zoya Pippa with Zoya Lo, or Zoya Midori with Zoya Tart.

So ladies when you go to pick out your polish at the salon give it a bit of thought. Make your nails special. If you want to find a salon near you that carries Zoya go to our website zoya.com click on salon locator and simply type in your zip code. If you do not have a salon close that has Zoya Nail Polish most salons will let you bring in you own polish. Happy nails make a happy Prom!

Tuesday, May 18, 2010

Zoya Nail Polish loves Glee

 We have loved Glee for a long time and we find that it just keeps getting better and better. Many of the fairies wish they could belt like the kids on Glee. Tonight a new episode airs and we are feeling Glee Fabulous with Zoya Nail Polish wearing are two Glee character colors, Zoya Quinn and Zoya Mercedes.
Oh and it also look likes Lea Michele is wearing Zoya Harley!

Hot Summer Trend: We're seeing Red!


Summers surprising color trend is........................ RED! Red lips and red nails are sure to get you the attention you deserve. Zoya Nail Poish in Maura is a spot on poppy winner. So go ahead, be sexy, be seductive be all summer sultry in red!

Monday, May 17, 2010

Zoya Nail Polish is Pretty in Dayton

One of our favorite twitter friends, styrch, has a blog called Pretty in Dayton and she recently review a Zoya Nail Polish that no one really talks about lately, Zoya Ivy.
"I was specifically thinking of reader Faith J. when I chose to wear this polish. For those of you looking for an idea for the Zoya Exchange but are tired of straight pinks/reds but don't wear vampy crazy colors very much, here's  Zoya Ivy" -Pretty in Dayton

You can read the full review here.

Question: How Sweet is Zoya Nail Polish?

Answer: Really sweet! This Month's issue of Nail Pro is all about candy and their sweet tooth is craving Zoya Nail Polish. Zoya Robyn, Zoya Mimi, and Zoya Jancyn are all featured as hot summer colors that will make your mouth water!

Zoya Nail Polishes you should know about!

Zoya Nail Polish has 300 hundred plus colors so you are bound to not know about all of them. Beauty blog Concrete and Nail Polish took the time to find some colors that she thought are not getting the attention they deserve. Those colors included Zoya Bailey, Zoya Brizia, Zoya Flowie, Zoya Coco, Zoya Gaia, Zoya Sasha, and Zoya Pasha.
She found herself being surprised by some of the colors,  " Zoya Coco is one of those colors I would never pick up, since I'm not really drawn to anything in the red family but I ended up really liking this one. It's a dusty burgundy creme that looks like a dusty reddish brown in low lights. Beautiful color and easy application." -Concrete and Nail Polish. You can read what she has to say about all of the colors and enter the giveway here!

New Online Shopping Tools Launched On Popular Zoya And Qtica Websites




New Zoya Nail Polish Ratings and Reviews Area

FOR IMMEDIATE RELEASE

May 17, 2010 – The online shopping experience for Zoya.com and Qtica.com shoppers has just been improved by parent company Art of Beauty. New, enhanced online shopping tools have been installed into every product page to benefit both the professional and consumer shopper alike.

Reviews & Ratings: Every product now features a product rating and review option. Shoppers can share experiences and let others know what to expect when using the product. Based on user registration details each review will be tagged with Consumer Review or Professional Review badges. Each product can also be rated from zero to five stars.

Questions & Answers (Q&A): The Zoya and Qtica experts will respond to user questions. With time this section will provide valuable information on every product, direct from the nail care experts at Zoya and Qtica.

Facebook Like: The Facebook thumbs up approval and recommendation system is now a part of the Zoya and Qtica family. Online shoppers can let friends, family and others know when they have a product favorite simply by clicking the "Like" button.

Over time, as content builds, users will be provided with a wealth of information on each and every product made by Zoya and Qtica. And that's something we all "Like"!

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