Friday, October 2, 2009

Top 10 Nail Polish Colors for Fall named by Life & Style Magazine

The top 10 nail polish colors for fall have just been named by Life & Style Magazine and guess who landed at number one (?). Yep, it was Zoya Nail Polish with our stunning new green cream, Envy. A standout shade since it was released a few weeks ago, Envy continues to be the "it" color of the season (we've already had to up our inventory on this one several times due to the incredible demand for it). Zoya is the new color of fashion!

Zoya is pretty in pink in this weeks InTouch Magazine

InTouch Weekly Magazine points out how the stars REALLY love HOT PINK accessories right now including Sunglasses, shoes, bags, lipstick and yes, Zoya Nail Polish in Ali (check out singer Cassie's look shown here) ! WARNING: If you go this "pretty in pink" color route - only pick one of the above, a little goes a long way!

Attention all Zoya Nail Polish and Treatment Fans - Enter our Zoya Super Fan Video Contest!

Are you the ultimate Zoya Super Fan?
...Prove it!!!...

Simply create a and upload a short video titled "the best nail polish is Zoya because ..." to YouTube telling us why you are a ZOYA SUPER FAN (we know you all are) and email us a link to your video at

Zoya Super Fan video entries will be judged by the Zoya Polish Fairies (AKA Art of Beauty team) based on ROFLMAO factor content as well as for true Zoya love and Zoya nail polish product knowledge. The top 10 submissions will recieve a Zoya tee-shirt with swarovski crystal logo (shown here), Zoya Truth sampler and Zoya Dare sampler (Zoya Women's fitted stretch tee's available in sm, m, l, xl - if you're a dude, don't worry - they are super stretchy and will fit you too).

BONUS: If one of the qualified* ** entries is so spectacular that it goes viral (more than 250,000 views by 11/29/2009 - new date), Zoya will give the video creator one bottle of every color we currently make! Really.

*Entries must be submitted to us via email by 10/24/2009 (11:59 PM EST). Zoya Super Fan winners will be announced on 10/28/2009 (by 11:59 PM EST) on our Zoya Blog at Only entries with correct title and content will be considered.

**Art of Beauty Inc. reserves the right to edit submissions as necessary. Art of Beauty Inc. reserves the right to not display submissions deemed inappropriate and to remove and disqualify videos for any reason. Reasons will include: vulgar or defamatory messages, offensive or derogatory language, and behavior that would otherwise be deemed inappropriate or dangerous. By submitting material to Art of Beauty Inc., you agree that Art of Beauty Inc. can display, modify, transmit, distribute or delete your submission without needing prior or further consent from you. By submitting material, you grant Art of Beauty Inc. and its subsidiaries irrevocable world wide, royalty-free rights to reproduce and distribute submitted material, and forego any payment or compensation for the submitted material. By submitting your video to this Art of Beauty Inc. contest you certify that all submitted material is your own and ensure that it does not violate any copyrights.You must be at least 18 years or older at the time your material is submitted. Void where not permitted law.

© 2009 Art of Beauty Inc. All rights reserved

Thursday, October 1, 2009


Zoya ULTRAGLITTERS are almost here.

Until they arrive, here's a look (on hand) at our current number one best-selling glitter polish ROXY!!!!! Loaded with color and glitter in a shade that works on most skintones, ROXY brings the party to wherever you wear it.
...BREAKING NEWS... We just found out that Zoya Nail Polish has been awarded a Readers Choice Award by Nails Magazine for Favorite Polish/Nail Color. Yippeeeeeeeeee....

Wednesday, September 30, 2009

Is your nail polish WHIP IT worthy? Zoya is

All this promotional advertising for the movie Whip It has us thinking about our own Drew and Ellen. Aren't they lovely?

Zoya in Posh is good for both Body + Soul

Whole Living, Body + Soul Magazine (a Martha Stewart Publication) picks up on the season's hottest nail trend - matte nails - and puts the focus on Zoya's top selling MatteVelvet shade, Posh!

Tuesday, September 29, 2009


As a special thank you to all Zoya fans and followers we wanted to say HAVE ONE ON US by offering a BOGO (buy one get one) promotion* because all our fans ROCK!!!

The promotion is simple. Just buy a Zoya Nail Polish (all available online colors are fair game) and receive another bottle of your choice of Zoya Nail Polish FREE. There is a limit of 6 FREE bottles (you can buy up to 6 and get up to 6 free).


When: 9/29/2009 - 3 PM EST through 9/30/2009 11:59 PM EST


*This promotion is valid only for new orders placed on or after 3 PM EST on 9/29/2009 that contain the promotion code associated with this promotion. This promotion is not valid in conjunction with any other code or promotion. This promotion is valid in the Continental USA only and shipping and processing charges apply. Retail pricing only ($6.00 per bottle).

How It Works:
Add your favorite bottles of Zoya Nail Polish to your shopping cart. Enter Code BG3 a credit (discount) will show up that reflects the cost of the FREE bottles.

Greeeeeeeeeeeeeeeen Nail Polish is InStyle!

Zoya's perfect green nail polish, Envy, made the InStyle Magazine Beauty Buzz this month as the color of the moment according to top editorial manicurist Jin Soon Choi.

We hope Drew knows there's one with her name on it available for fall too!

A Kardashian Wedding and Zoya Nail Polish

Well sort of... Zoya Nail Polish in Posh was featured in the most recent issue of Life & Style Magazine as one of Fall's hottest beauty trends.