Wednesday, May 6, 2009

Zoya Nail Polish introduces MATTEVELVET for Fall 2009

all of the color,
none of the shine

After working with hundreds of matte formulations and color options, the ZOYA color experts are happy to announce three perfect LIMITED EDITION, exclusive MATTEVELVET* shades for Fall 2009 (available July 1, 2009)...

Loredana (ZP498)
gunmetal gray matte shimmer

Dovima (ZP499)
black matte shimmer

Posh (ZP500)
wine matte shimmer

Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, Zoya MATTEVELVET* shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

Zoya nail lacquers are free of harmful industrial chemicals like toluene, camphor, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

As always, each and every Zoya color is made for women so we name the colors after women. Find your favorite shade, Zoya MATTEVELVET* and over 300 other ultra high-fashion shades at

*MATTEVELVET (matte velvet) nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

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