Monday, February 23, 2009

Zoya Nail Polish is the new color of fashion

Top fashion designers, beauty experts and manicurists at Mercedes Benz Fashion Week (NYFW) selected Zoya Nail Polish to compliment fall 2009 looks. With over 300 long wearing fashion shades - Zoya Nail Polish is the new color of fashion!

Rachel Roy (February 12, 2009)
As the official nail care sponsor for the Rachel Roy MBFW Fall 2009 Fashion Presentation Zoya Nail Polish was pleased to grace the tips for the wonderful parade of Rachel Roy style... All of the models wore Zoya in Tasha (often referred to as the “perfect nude nail polish” by editorial manicurist Jackie Saulsbery).

Ohne Titel (February 13, 2009)
Upcoming - futuristic - fashion label Ohne Titel (Designed by Flora Gill and Alexa Adams) worked the NYFW runway with lot of black sculptural pieces, draping, sky high shoes (by Cesare Paciotti) and nude nails (by Zoya Nail Polish). Avant garde fashions’ favorite manicurist Jackie Saulsbery used Zoya in Gretchen and Dea to provide the collections perfect nude nail - the runways love Zoya Nail Polish!

Toni Maticevski (February 15, 2009)
For the second season in a row Zoya Nail Polish was proud to sponsor the Toni Maticevski line. New York’s Altman Building housed the Aussies’ sixth trip to fashion week where the couture designer’s take on fall 2009 was all about fashion fantasy blends... Inspired by the Baroque masters, the mixed fabric textures and unexpected detail combinations (including sequins, metallics, sheers and custom beadwork) along with a unique layered nail polish look gave the show an ethereal feeling. The show’s creative director, Dhav Naidu had manicurist Skyy Hadley and her As You Wish Spa team layer Zoya’s Collette over Yasmeen to create the sexy, murky nail color effect.

Tory Burch (February 18, 2009)
Targeted at women of all ages with an eye for the wearable “street looks” of today the Tory Burch show delivered and featured a nude Zoya nail! At the designers request, manicurist Jackie Saulsberry and her assistants kept the nails classy, natural and ultra shiny. First all hands and feet were prepped with Qtica Smart Spa Anti-Bacterial Spray (the Germinator) followed by the Zoya Color Lock System (Remove +, Anchor Base Coat, Armor Top Coat and Hurry Up Speed Dry Drops) for a super clean, glossy nail look which complimented the fashions perfectly.

Leanne Marshall (February 19, 2009)
Cheered on by many of previous competitors and fans TV's Project Runway alum (and winner!), Leanne Marshall presented her first solo fashion collection for NYFW and “carried on” with her signature layering in this unique and lovely showing. The nail look featured was golden (Zoya Nail Polish in Richelle) - selected to by Leanne Marshall and manicurist Jackie Saulsberry to enhance the charcoals, bronzes and vivid purples that dominated the collection.

Enjoying the shows, Zoya watchers spotted the one and only Andre Leon Talley, Solange Knowles, Carson Kressley, Kithe Brewster (stylist) and Sex and the City's image maker Patricia Fields, Kanye West, Helena Christensen, Veronica Web, Joy Bryant, Olivia Palermo, Phillip Bloch (stylist), Amanda Bynes, Joe Zee, Kim Raver, LL Cool J, Mary Alice Stephenson and many others.
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2008 Zoya Nail Polish Awards

Zoya Nail Polish...
Voted Longest Lasting Polish - Women’s Health Magazine (US)
Zoya Nail Polish...
Named Longest Lasting Nail Polish - Lucky Magazine - Green Guide (US)
Zoya Nail Polish...
Named Best Nail Polish - 9 AM with David & Kim Morning Show Beauty Awards (AU)
Zoya Nail Polish...
Named Top Ten (10) Nail Polish - (UK)
Zoya Nail Polish...
Voted Best Nail Varnish - Lifescape Beauty Awards (UK)

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Zoya Nail Polish is free of formaldehyde, toluene, camphor and dibutyl phthalate (DBP).

Find all of Zoya's over 300 red-carpet and runway ready shades and the exclusive Zoya Color-Lock system (for guaranteed long-lasting color) at fine salons and spas across the country, or online at Call 1.800.659.6909 to order by phone or to reach customer service.

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