Friday, August 22, 2008

Zoya Professional Nail Lacquer will be the official nail care brand for Toni Maticevski at Mercedes Benz Fashion Week

Zoya Professional Nail Lacquer announces that it will be the official nail care brand for fashion designer Toni Maticevski at Mercedes-Benz fashion week next month in New York.

Since his debut collection in 1999, Australia’s
Toni Maticevski has become one of the international fashion industries most talked about designers. Known by editors and fashion icons alike for his intricate tailoring and deconstructed yet delicate looks that speak to the complexities today’s modern woman, Toni Maticevski is poised to become a major player on the fashion forefront and an “it” designer on red carpets everywhere.

A fashion force in it’s own right, Zoya's nail color collection of over 300 ultra long-wearing polish shades has recently been selected as the “longest wearing polish” by Women’s Health magazine and featured in Lucky magazine’s “Green Guide” as a top pick for it's vegan friendly, formaldehyde, toluene, camphor and dibutyl phthalate free formula. Combined with the exclusive Zoya Color-Lock system (for guaranteed long-lasting color), Zoya polishes are always beautiful and runway ready.

Zoya Professional Nail Lacquers are available at fine salons and spas across the country, or online at www.zoya.com. Call 1.800.659.6909 to order by phone or to reach customer service.

Visit
Mercedes-Benz Fashion Week online for additional show details and event coverage.

See post show coverage of the Toni Maticevski show
online.

Thursday, August 21, 2008

ZOYA IMPLEMENTS “D3CS” COLOR CONTROL SYSTEM

Zoya Professional Nail Lacquer, recognized for its healthy, longwearing formula, has taken steps to become the industry leader for nail polish color consistency and quality.

“Zoya polishes have an excellent track record for consistency, but we saw the issue of inconsistent bottle-to-bottle color coming up fairly often on blogs and web reviews of some competitors’ products,” said Leo Reyzis, vice president of marketing for Art of Beauty, Zoya’s parent company. “Realizing that this is an important issue for our customers, we decided to take a proactive approach to make Zoya the most color-consistent brand in the industry.”

After an extensive analysis of the manufacturing process for both the pigment and the finished product, the company refined its manufacturing process and implemented the exclusive Double Color and Consistency Control System (“D3CS”) to better monitor the integrity of colors. The result is a 98.9 percent color match from batch to batch – a level of accuracy that is consistent with the high quality standards of the Zoya brand. “With D3CS now firmly established, I feel confident that we will be able to deliver the highest quality Zoya product possible,” Reyzis said. “It may cost us a little more to achieve this level of excellence, but our customers are accustomed to Zoya’s superior formulation and we want to meet – and even exceed – the level of excellence that our customers have come to expect.”



About Zoya

Zoya Professional Nail Lacquer, which is distributed only through salons and the
Zoya website, is the longest wearing nail color ever created. The product is completely free of formaldehyde, toluene, DBP, and camphor, making it highly desirable for women with allergies, skin sensitivities, or who may be pregnant. In 2008 it was recognized as Longest Wearing Polish” by Women’s Health magazine and featured as a Green Guide Selection” in Lucky magazine. Zoya is available in more than 300 classic and trend-setting
shades.

Monday, August 18, 2008

Zoya Vibe collection on The Polish Addict

Zoya's gorgeous, new Vibe collection of professional nail lacquers is featured in this reecent posting by the Polish Addict . Check out the great nail color images and reviews!

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