Monday, December 17, 2007

Zoya's Casey featured in the January 2008 InStyle Magazine


Zoya's Casey has been selected as a color pick for your 2008 Master Plan by InStyle Magazine!

Thanks to InStyle Magazine for naming Zoya's Casey as a "Your Most Stylish Year Ever" brave new nail color pick for 2008. This perfect plum shade builds from slightly sheer to all out dark plum cream with a double coat. Very wearable and so very right now with the added bonus of being super long-wearing and safe in Zoya's Formaldehyde, Toluene and Dibutyl Phthalate Free formula. See Zoya's Casey online at zoya.com

Monday, December 10, 2007

Zoya Nail Polish - Spring Collections Preview

COMING SOON
FROM ZOYA...

Nail color of the moment... Zoya Blissful and Purity Collections.

The beauty of Spring radiates from Zoya’s latest collections, Blissful and Purity. Featuring 6 wearable sheer, cream and metallic shades in each collection selected to enhance natural beauties of every age and skin tone. Try them all:

Blissful: Miley (sheer lilac cream), Laurie (sheer pink cream), Lulu (sheer peach cream), Felicity (sparkling golden rose), Zanna (mauve rose cream) and Penelope (apricot rose cream).

Purity: Purity (cream white for tips or overall coverage), Jane (soft nude, sheer cream), Sabrina (just enough color, sheer cream), Loretta (soft pink, sheer cream), Rose (sheer shimmer metallic) and Sari (sheer peachy, pink cream).

As always, Blissful and Purity feature Zoya’s best-selling, professional natural nail lacquer formula. Zoya healthy nail colors are free of harmful industrial chemicals like toluene, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya’s Blissful collection along with over 200 other ultra high-fashion Zoya shades and the exclusive Zoya Color-Lock system (for guaranteed long-lasting color) at fine salons and spas across the country, or online at http://www.zoya.com/.

Suggested Zoya polish retail $6.00 ea.
Press samples available upon request.

Monday, November 19, 2007

Zoya Nail Polish going on tour with the Spice Girls

...The much-anticipated Spice Girls world tour will be brighter and better thanks to ZOYA professional nail lacquer.

Professional Make-Up Artist Maria Louise Featherstone, who is responsible for ensuring both Victoria Beckham (aka Posh) and Emma Bunton (aka Baby) look their best throughout the upcoming
Spice Girls World Tour, has chosen Zoya polishes in a range of bright and fashionable, long-wearing colors for the tour. Look for Freja (gunmetal grey), Lola (neon pink), Charisma (shown in fuschia) and Roxy (purple glitter) on stage.

Featherstone also stocked up on Zoya
Anchor basecoat and Armor topcoat to ensure the girls manicures are perfectly maintained throughout the grueling show.

Zoya Nail Polish - recent blog coverage

CHECK IT OUT.... Zoya has benefited from coverage this month. We love our bloggers.

MAKE HER UP Blog coverage
Viewer Review: Looking for Holiday Nail Polish?… featuring Zoya Suvi Nail Polish. Nov 2007.
http://www.makeherup.com/category/nails/

TEAMSUGAR Blog coverage
Trend Alert: Gunmetal Nails… featuring Zoya Freja Nail Polish. Oct 2007.
http://bellasugar.com/709345

November Must_Haves… featuring Zoya Ivy Nail Polish. Nov 2007.
http://bellasugar.com/754383

ALL LACQUERED UP Blog coverage
Holiday Kit Review - Zoya, Qtica, Qtica Smart Spa. Nov 2007.
http://www.alllacqueredup.com/2007/11/zoya-qtica-for-holidays.html


Tuesday, October 30, 2007

The best top coat ever is Zoya Armor!

ZOYA ARMOR TOP COAT named as
one of the 30 BEST BEAUTY PRODUCTS
OF ALL TIME
by the Sunday Telegraph
(print edition)

Zoya Armor Top Coat
"This (
Zoya Armor Top Coat) is a great gloss, it's quick drying and, most importantly, has UV inhibitors so there will be no discoloration of your nail polish after a few days of wear,..."

Top UK Nail Technician/Celebrity Manicurist/Author Marian Newman
What more can we say....

Monday, October 29, 2007

Zoya Armor Top Coat named as an All Time Best Beauty Product in the UK

Beauty Editor "Stella" of the Sunday Telegraph asked 25 top beauty professionals which products they simply can't live without... and Zoya Armor Top Coat/UV Block is on the list. web edition

And the news gets even better... when Zoya Armor Top Coat is used in conjunction with the other Zoya Color Lock System components; Zoya Remove+, Zoya Professional Nail Lacquer, Zoya Anchor - Base Coat and Zoya Hurry Up - Speed Dry Drops, you get gorgeous long-lasting, natural nail manicures and pedicures every time.

Zoya Armor Top Coat
"This (Zoya Armor Top Coat) is a great gloss, it's quick drying and, most importantly, has UV inhibitors so there will be no discoloration of your nail polish after a few days of wear,..."


Top UK Nail Technician/Celebrity Manicurist/Author
Marian Newman










Monday, October 22, 2007

Temptalia Blog Review of Zoya Utopia Nail Polish Collection

Great News... A new blogging fan of our Zoya Utopia Collection has emerged.

Temptalia, a blog with over 40,000 visitors each month and based in the San Francisco area, recently reviewed the Zoya Utopia collection.

Check it out here...

Zoya Utopia review, Zoya Austine review

Friday, October 19, 2007

Elizabeth Arden Red Door Spas and Mario Tricoci Salons and Day Spas choose Zoya Nail Polish

October 18, 2007

FOR IMMEDIATE RELEASE

ZOYA NAIL LACQUERS NOW IN ELIZABETH ARDEN RED DOOR SPAS AND MARIO TRICOCI HAIR SALONS AND DAY SPAS

Cleveland, Ohio – Zoya Professional Nail Lacquers, the toxin-free line of nail polish known for its long-lasting formula and trend-setting colors, is now the exclusive nail polish brand of the Red Door Spa Holdings portfolio of salons and day spas. A leader in the industry, Red Door Spa Holdings currently owns and operates 51 full-service day spas across the United States, and one in London. This includes 31 Elizabeth Arden Red Door Spas in freestanding locations and upscale resort and hotel properties as well as 20 Chicago-based Mario Tricoci Hair Salons and Day Spas. All 51 spas and salons will carry Zoya nail lacquers exclusively.

Zoya was one of the first of the major brands to develop a stable formula that is free of Toluene, Formaldehyde, and DBP. While other brands have jumped recently on the “green” bandwagon, Zoya’s healthy nail colors have been toxin free for more than 20 years.

“We launched our company with the belief that beauty can – and should – be safe and healthy,” says Zoya Founder and President Michael Reyzis. “That philosophy has allowed us to gain the trust and loyalty of customers that are committed to a healthy, toxin-free lifestyle.”

Elizabeth Arden Red Door Spas is recognized worldwide for their committment to enhancing the lives of their guests through beauty, harmony and well being. Mario Tricoci enjoys an equally stellar reputation as a leader in innovative spa experiences, as well as hair style and color. The distinctive services of both Red Door and Mario Tricoci, now enhanced with Zoya’s healthy nail lacquers, make them both international destinations for luxury and excellence.

Zoya is a distinctive brand of Art of Beauty, Inc., a privately held company based in Cleveland, Ohio. Additional brands include Zoya Hot Lips, Qtica, Qtica Smart Spa and Nocti. Art of Beauty products are sold exclusively through fine salons and spas throughout the United States, Canada, and the United Kingdom and online at
www.zoya.com and www.qtica.com.

Creator of Zoya Nail Polish Honored


October 19, 2007

FOR IMMEDIATE RELEASE

Creator of Zoya Nail Lacquers Honored for 25-Year Professional Affiliation

Michael Reyzis, founder and president of Art of Beauty, Inc. has been recognized for 25 years of certification with the American Society for Clinical Pathology Board of Registry (ASCP). Mr. Reyzis, an advanced chemist, developed and patented many of the company’s most successful products, including the industry’s first effective fast-drying top coat and one of the first successful lines of toxin free nail polish.

Since founding the company more than 20 years ago, Mr. Reyzis has been committed to building upon his early success to develop more products that fit within the company philosophy of “healthy beauty.” The ASCP, which sponsors close to 400 workshops, symposia, teleconferences and self-study programs annually, has been an important resource to Mr. Reyzis for many years.

“There is no doubt that my involvement with the ASCP has helped us to create better, healthier, and safer products for our customers,” Mr. Reyzis said. “Every woman who uses our products has benefited.”

The ASCP is a professional society with 140,000 member pathologist and laboratory professionals. Founded in 1922, the ASCP provides excellence in education, certification, and advocacy on behalf of patients, pathologists, and laboratory professionals.

Zoya is a distinctive brand of Art of Beauty, Inc., a privately held company based in Cleveland, Ohio. Additional brands include Zoya Hot Lips, Qtica, Qtica Smart Spa, and Nocti. Art of Beauty products are sold exclusively through fine salons and spas throughout the U.S., Canada, and the United Kingdom or online at
www.zoya.com and www.qtica.com.

Thursday, October 18, 2007

People StyleWatch selects Zoya Nail Polish as a BEST BEAUTY BUY!

The November 2007 issue of People StyleWatch has hit the stands and Zoya Nail Polish in Anastasia has been named as a BEST BEAUTY BUY!

Check out the Best Beauty Buys section to see Zoya's Anastasia recommended by celebrity manicurist, Skyy Hadley. This sparkling shade is fashionable favorite of many since it works great with just about any skintone.

"A long-wearing natural polish (Zoya), free of toxic toluene and formaldehyde. This is my favorite color."
Skyy Hadley,
Manicurist


Wednesday, October 17, 2007

More love for Zoya Nail Polish in Indigo

Blogdorf Goodman chooses Zoya Nail Polish Indigo... again!

The blogger herself picked Zoya's Indigo for this weeks "Getting Nailed Challange". The love for this shade is growing to cult proportions. We'd love know what her New York buddies thought of her Indigo digits. Do they have love for us too?


"I chose Zoya's Indigo because I wanted to show my NYC buddies how fabulous it is. It is still my #1 pick for navy polish."

Annietown,
Blogdorf Goodman Blogger




Trendy Zoya Nail Polish Picks by Celebrity Manicurists

Total Beauty names this hippest Nail Polish shades of the season by Zoya

Zoya Nail Polish recently recieved a wonderful mentions from celebrity manicurists Carla Kay (represented by the Cloutier Agency) and Skyy Hadley (also the owner of As you Wish Spa) in the new Total Beauty "17 Must-Have-Right-Now Nail Colors Feature on the new Total Beauty site. Join and check it out for yourself.

Monday, October 15, 2007

Zoya Color Lock System for Long Lasting Manicures and Pedicures

THE SECRET TO MAKING ZOYA NAIL COLOR WEAR EXTRA LONG ON NATURAL NAILS... COLOR LOCK IT!

The Zoya Color-Lock System (Zoya Remove +, Zoya Anchor - base coat, Zoya Armor - top coat, and Zoya Hurry Up - speed dry drops), guarantees extended polish wear. Conveniently packaged together in a zipper bag with instructions for use.

THE ZOYA COLOR LOCK SYSTEM MANICURE/PEDICURE


• STEP 1 - REMOVE +: Removes old polish, cleans nails and preps for new color. System kit includes the 8 oz. Remove + “Big Flipper” bottle which makes one handed use a breeze.

• STEP 2 - ANCHOR - BASE COAT: Apply one coat immediately after prepping nails to form a bond between nail bed and the nail polish, provide a surface for polish to cling to and to prevent bubbling and peeling. BONUS...complex protein chains strengthen nails and extend polish wear for days. 0.5 oz bottle included in kit.


• STEP 3 - ZOYA - NAIL POLISH: Apply 2 two coats polish (not included in system kit). Zoya nail polish is specifically formulated for the longest wear possible on natural nails.


• STEP 4 - ARMOR - TOP COAT: Seal color with this high gloss, ultra flexible top coat that bends with nails to minimize chipping. Professional formula also provides UV protection to keep color at it's best. 0.5 oz bottle included in kit.

• STEP 5 - HURRY UP - SPEED DRY DROPS: Why wait around? Just a drop of Zoya Hurry Up on each nail speeds drying time, prevents bubbles, enhances color vibrancy with camellia oil, provides additional UV protection to prevent yellowing, conditions cuticles and further extends polish wear. 0.5 oz bottle with dropper included in kit.

The Zoya Color Lock System and over 200 other ultra high-fashion Zoya shades can be found at fine salonsand spas across the country, or online at http://www.zoya.com/.

Thursday, October 11, 2007

Over 200 Safe Color Choices from Zoya

Visit Zoya to find your signature nail polish shade!

The Zoya Nail Polish line features over 200 Formaldehyde, Toluene and Dibutyl Phthalate Free colors to choose from. Let us know your favorite... It could be your name, your mood, your favorite shade or even the color of tonights sunset. Go ahead and express yourself... You can always change your mind tomorrow, it's just nail polish afterall!

Wednesday, October 10, 2007

Zoya Nail Polish in Indigo is a top 10 pick

Zoya Downtown Collection Superstar, Indigo, Makes ELLE UK top 10's list.

This season's break out Zoya nail polish star, Indigo, keeps the rave reviews coming in. Elle UK has named this gorgeous dark blue sparkling shade as one of their top 10's of the season. If you don't have it yet, get it now! Indigo has become the must have nail polish color of the season.

Thursday, October 4, 2007

Zoya Indigo Nail Polish Featured on Glamour.com!!!

Great News for Zoya

Indigo, Zoya's Downtown Collection breakout color star was recently featured by the fabulous "Girls in the beauty department" at Glamour as one of "All Lacquered Up's" top picks for the season. See it here...

Some have described this color as a starry night in a bottle. It's just gorgeous. Try it with a Zoya tip in Trixie to create your own "Zoya Starry Nite" manicure.






Wednesday, October 3, 2007

Zoya Nail Polish Utopia Collection

Welcome to Utopia...
a state of perfect nail
color by Zoya

Looking for a color paradise? Zoya delivers with 6 ideal Winter 2007 shades. Unique and intense, yet incredibly wearable, the Utopia Collection is absolute nail polish perfection. Try them all: Irene/ZP426 (truly unique metallic sage), Akyra/ZP427 (bold metallic azure), Juno/ZP428 (deep metallic amethyst), Tama/ZP429 (bright metallic orchid pink), Kamilah/ZP430 (rich gilded metallic scarlet) and Austine/ZP431 (soft metallic gold).

Utopia features Zoya’s best-selling, professional natural nail lacquer formula. As always, Zoya healthy nail colors are free of harmful industrial chemicals like toluene, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects. Why risk it by using a toxic formula - be safe, use Zoya.


Zoya polish comes in a 0.5 oz. bottle and retails for $6.00 per bottle or $34.00 for all six new shades.



Find Zoya’s Utopia collection along with over 200 other ultra high-fashion Zoya shades and the exclusive Zoya Color-Lock system (for guaranteed long-lasting color) at fine salons and spas across the country, or online at www.zoya.com. Call 1.800.659.6909 to order by phone or to reach customer service.

A New Nail Polish Blog for Zoya Nail Polish Fans

Welcome to the Zoya Nail Polish blog.

Here we will introduce new items, discuss our products and reveal release dates. Look for more Zoya Nail Polish product info here soon. Check back with us often.

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