WEEKEND NAIL COLOR PICK: ZOYA in Lianne

Looking for a totally refreshing nail color fashion statement?

Zoya Professional Nail Lacquer in Lianne (ChitChat Collection) is the ultimate in this Summers citrus nail color trend. The gentle kiss of golden metallic over a totally wearable tangerine makes this color a must have addition for every nail polish collection.

ZOYA FALL COLOR PREVIEW: Sloane

It's time to get excited about Fall 08 color. Zoya professional nail lacquer has two gorgeous collections coming soon. Vibe - rich creams and Pulse - sparkling metallics.

Here, for the first time, is a preview of Sloane (ZP456) from the Zoya Pulse collection. It's a gorgeous blackened plum metallic. How exciting! Stay tuned this week and next for more preview images from the fall collections. Colors will be available mid-August.

Nail Color of the Week: Zoya Trixie

"TRIX" OUT YOUR TOES...
Amp up your pedicure this weekend with a dose of super silver in Trixie from ZOYA Professional Nail Lacquer!

Looking for something fresh and different to in terms of nail polish? How about an unexpectedly neutral, go-with-everything and still make a real statement color like Zoya's best-selling Trixie! The foil finish looks great on toes and is the perfect compliment to your slinkiest denim and trendy candy colored fashion choices.

Bonus... Trixie truly is a neutral nail color that will go right thru the week with you. Plus, Zoya's ultra long-lasting, formadehyde, toluene, camphor and dibutyl phthalate free nail polish formula has recently been awarded the title of "longest lasting nail color" by Women's Health magazine.

Add the exclusive Zoya Color Lock System when ordering for even longer color wear.

ZOYA Professional Nail Lacquer: Sneak Preview of Fall 2008

Feel the color...
Zoya’s new VIBE and PULSE color collections are coming soon.

Zoya wants you to feel the VIBE and put your finger on the PULSE of color this season with two stunning new Fall 08 collections. Vibe captures the moment with six luxurious creams ranging from knockout red to earthen burgundy and Pulse creates it’s own mood with six shimmering, metallics in deep, blackened plums and berries that are perfect for the dark, bold looks of fall.

As always, the Pulse and Vibe collections feature Zoya’s best-selling, professional, ultra long-wearing, natural nail lacquer formula (Zoya has recently been named as the longest lasting polish by Women's Health Magazine). Zoya healthy nail colors are free of harmful industrial chemicals like toluene, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya’s PULSE and VIBE collections along with over 300 other ultra high-fashion Zoya shades and the exclusive Zoya Color-Lock system (for guaranteed long-lasting color) at fine salons and spas across the country, or online at www.zoya.com.

In addition, Zoya Hot Lips glossy balms are available in coordinating shades to match each collection.

FIND IT: Zoya and Qtica products in the UK

BRINGING QTICA and ZOYA to the masses!

The wonderful SuperNail presents the NAIL CARE CLUB for United Kingdom consumers.

See the video here.

Zoya Polish Named Longest Lasting Polish by Women's Health Magazine

ZOYA Polish has been named the Longest Lasting Polish by Women's Health Magazine!!!

The Women's Health Beauty Award Panel of 48 beauty pros has named Zoya Professional Nail Lacquer (and it's formaldehyde, toluene, camphor and dibutyl phthalate free formula) as a BEST IN MAKEUP - BEAUTY ALL STAR. ZOYA is proud to have been named by this panel of experts as one of the 65 best beauty products available today. Check us out on page 156 of the July/August 2008!

DEAL: Candy and Smitten from Zoya Professional Nail Lacquer!

Summer is all about color and our phones have been OFF THE HOOK with customers pleading for us to bring back the colorful ZOYA Smitten & Candy color collections.


What can we say? ZOYA was once again a year ahead of the color curve with the shades that are now being ROCKED by the trendiest fashionistas! So of course ZOYA will bring them back... and for a limited time, we will even give you a deal on it! ...Remember, If you want the latest fashion color, you want ZOYA!

Now thru 7/7/2008, Get a full size ZOYA Candy sampler pack (all six juicy shades - including Yummy, Tangy, Juicy and Sweet shown here) FREE with the purchase of a ZOYA Smitten sampler (six perfect summer shades) directly from ZOYA.

One per order, not valid in conjunction with other offers or promotions.

Simply add the Smitten Sampler to your shopping cart and enter the word BACK in the code/coupon field and press update. A Candy sampler will be automatically added at no charge.

All ZOYA products are Toluene, Formaldehyde, Camphor and Dibutyl Phthalate (DBP) Free and specifically designed for extra long wear on natural nails. All QTICA Products are made from the finest ingredients available in the USA and Europe to deliver Intense results.

ART OF BEAUTY products are made in the USA. We do not test on Animals. We Recycle.

Zoya Professional Nail Lacquer: Livia Mercer Color Video Review

Hello Zoya Professional Nail Lacquer Fans...
Here's a great review of the Zoya Uptown, Downtown and Utopia collections from Livia Mercer of The Beauty Review (Australia and New Zealands #1 online Beauty and cosmetic review magazine). It's a few months old - but we just found it - Thanks Livia!

See it on YOUTUBE now!
(also on: SCLIPO)

Extend nail color wear with the ZOYA COLOR LOCK SYSTEM!

HOW TO:
THE ZOYA COLOR LOCK SYSTEM

Many of you have expressed a desire for us to incorporate more how to's into this Zoya blog - this is a great idea. We hope you find the following information helpful.

1. Clean and prep nails prior to polishing with ZOYA REMOVE+: ZOYA REMOVE + is a breakthrough 3-in-1 product that does it all (removes old polish, cleans nails and preps for new color). Mild acetone formula moisturizes, nourishes and fortifies nail plate. Use as a nail plate prep cleaner before applying basecoat to significantly increase lacquer wear.

TIPS: Even if nails are polish free, wipe each nail with REMOVE+ prior to polishing to remove any lingering surface oils or moisture.

Nails should be filed and buffed prior to applying basecoat to avoid chipping, peeling or separation. Always file up from beneath the tip to seal the free edge of the nail. Always file in one direction - never back and forth (back and forth filing can cause the nail layers to separate and will result in peeling).

Natural nails are porous will retain moisture. Whenever possible avoid soaking prior to polishing to prevent bubbles. Zoya suggests a waterless manicure for extended wear results. Always dry hands and nails completely before polishing.

Avoid polishing in extremely hot or cold conditions. Temperature will alter nail polish product consistancy.

Never shake polish bottles, roll gently between palms to mix product completely before use.

Nail polish products have a shelf life of 24 months after opening. Discard old product to avoid application problems. Always buy from a reputable dealer to ensure product freshness and quality. Do not use thickened product.

2. Apply one coat of ZOYA ANCHOR BASECOAT: ZOYA ANCHOR BASECOAT features complex protein chains that form a flexible bond between the nail plate and polish. Deluxe formula promotes nail strength while preventing lifting, peeling and chipping.

TIP: Extend basecoat over the nails free edge to provide extended color wear.

3. Apply two coats of ZOYA PROFESSIONAL NAIL LACQUER: OVER 300 FASHION COLORS TO CHOOSE FROM!!!

TIP: Extend each coat of nail color over the nails free edge to provide additional color protection

4. Apply one thin coat of ZOYA ARMOR TOPCOAT: ZOYA ARMOR TOPCOAT/UV BLOCK is a brilliant, ultra-strong (chip-free) and glossy topcoat that provides a flexible coating for nail color. UV inhibiting formula prevents yellowing and fading.

TIP: Extend topcoat over the nails free edge to provide additional color protection.

5. Apply one drop of ZOYA HURRY UP SPEED DRY DROPS to base of each nail - tilt hand and allow to spread over the nail: ZOYA HURRY UP SPEED DRY DROPS prevent bubbling and sets polish in just 5 minutes. Camilla oil provides UV protection, cuticle conditioning and brilliant shine.

TIP: Avoid mixing brands - The ZOYA COLOR LOCK SYSTEM is designed to work together as a system for optimal results. Nail color shrinkage occurs when products dry at different rates.

All nails are not created equal. In future posts we will discuss common nail color application issues and solutions. Feel free to send your questions to us.

Happy Nail Polishing!

People are talking about Zoya Professional Nail Lacquer in Tosca!

Nice review about the ZOYA's best selling nailcolor, Tosca in Ballz and Thinner blog.

Zoya gives you the perfect Summer white - Gaia!

Hello Gorgeous!!!
Just in time for Summer, 2008 Zoya Professional Nail Lacquer presents a totally pretty, utterly hip metallic white called Gaia. Gorgeous with a tan or against translucent pale skin. It's subtle fleck of gold makes it the most wearable white ever. Not chalky or steaky at all. A must have for the season.

Zoya Professional Nail Lacquer on youtube!!!

INKY NAIL POLISH HOW TO...

Great nail care coverage from our Australian friends on the AU version of Good Morning America! Remember, it's Winter in Australia so they are just getting into all the gorgeous darks we've all been in love with.
http://www.youtube.com/user/zoyabeauty

Find the products mentioned in the video here...
Zoya Professional Nail Lacquer in Indigo and Lael.

Zoya Color Lock components: Anchor Basecoat, Armor Topcoat, Remove +

Also featured - QTICA Solid Gold!

Zoya Hot Lips: Color plus Therapy never looked so good!

Looking for that perfect gold to match this Spring and Summers sunkissed looks?

Zoya Hot Lips provides the perfect gilded shade of conditioning gloss in Beauty. Perfect alone or layered over other color, this gloss really shines. Check out the entire collection of Zoya Hot Lips and Zoya Professional Nail Lacquers at www.zoya.com!

Zoya and Qtica: Great PR in May so far!!!

Check out the great coverage for Zoya and Qtica this month.
Thanks...

InStyle Magazine (May 2008): Zoya Professional Nail Lacquer in Yummy and Creamy.
People StyleWatch Magazine (May 2008): Zoya Remove + and Qtica Nail Growth Stimulator.
Hello Magazine (May 12th, 2008): Zoya Professional Nail Lacquer in Andi.

Zoya Professional Nail Lacquer - Formaldehyde, Toluene, Dibutyl Phthalate and Camphor Free Formula

PACKAGING UPDATE:
Starting in the Fall/Winter of 2008 Zoya Professional Nail Lacquer bottles will reflect the completely toxin free formula that is already in use. Zoya is Formaldehyde, Toluene, Dibutyl Phthalate and Camphor Free. Make the safe beautiful choice - choose ZOYA!

Shown: Zoya Professional Nail Lacquer in Miley, Laurie and Lulu from our Blissful collection.

Zoya Nail Polish - Talk About Summer Color!

Great News - Zoya's much talked about Summer 2008 collections, Gossip and ChitChat are almost ready to hit the streets.

Gossip will make collectors of bright creams ultra happy with it's intense palette of 6 perfect for Summer shades and funky metallic lovers will delight in the 6 new full coverage, gold based metallics.

Zoya Professional Nail Lacquer - Earth Day Friendly

Celebrate Earth Day by wearing a Formaldehyde, Toluene and Dibutyl Phthalate Free Zoya nail polish in your favorite shade of green today!

Irene from the Zoya Utopia collection shown here.

Zoya Chit Chat Collection - almost here!

Everyone, including the people at Zoya, are getting excited about the arrival of ZOYA'S new ChitChat Summer 08 collection.

Check out this great recent blog coverage from Lianne Farbes otherwise known as the the Makeup Girl.

Zoya Summer 2008 Nail Color Preview

COMING SOON
Go ahead and talk... Two new ZOYA Professional Nail Lacquer Collections on the horizon.

ChitChat (metallics) and Gossip (creams) are sure to create plenty of "beauty buzz".
Coordinating ZOYA HOT LIPS glossy lip balms will also be available for each collection.

Zoya Nail Polish in Zanna featured on Kaboose

Kaboose.com recently featured Zanna, from the Zoya Blissful collection in it's "and the winner is Spring nail color" article. What a great combo - Kaboose is a great resource for Mom's and Zoya is the perfect nail color choice for Mom's with it's formaldehyde, toluene and dibutyl phthalate free formula.

Zoya, Qtica and Smart Spa have it all!

Zoya, Qtica and Smart Spa were recently featured on "That's Life".
See the spot... click here.

Leo Reyzis, Art of Beauty VP of Marketing, discusses the seasonal benefits of the products.

Zoya Nail Polish in Juno featured in Life and Style magazine

Check out the gorgeous bottle of Zoya Nail Polish in Juno (Utopia Collection) featured in the latest issue of Life & Style.

The TREND ALERT section with a focus on Dark Purples that are super hot in Hollywood right now...gives a whole lotta of love to our gorgeous metallic violet, Juno. We must agree. It's hot!

Zoya Nail Polish Featured in Pregnancy and Newborn!

Editors Pick - Safe Nail Polish Formula
Pregnancy and Newborn Magazine names Zoya as an editors pick for safe nail lacquer in the February 2008 issue! Formaldehyde, toluene and dibutyl pthalate free! Make the safe choice, choose Zoya.

Zoya Nail Polish Featured in Life and Style!

FAVORITE FIREY-RED POLISHES
Life and Style magazines (January 2008)
chooses Zoya's Kamilah as a top pick!

Zoya Nail Polish - recent blog coverage

Thanks for listing us as a product find, Elke!