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Friday, November 14, 2014

Marie Claire Pro Nail Tips!

Looking for insider secrets from the top nail professionals in the world of nail polish? Marie Claire dials up the top nail pros from it's little black book...

"If you want your polish to blend in, choose a shade that has the same undertone as your skin; if you want your polish to stand out, choose a shade that has the opposite undertone as your skin tone. Take red for example: If you have a warm undertone in your skin (olive, tan or yellow), choose a warmer red (yellow, orange or brown toned) if you want it to be subtle. If you want your red to be more dramatic, that same warm skin tone should choose a cool-toned red polish (pink, berry or blue based). Simple reverse the combinations if you have a cooler skin tone (blue, pink or neutral)."—Rebecca Isa, creative director of ZOYA
Check out the complete article from Marie Claire here or visit for over 300 long-wearing fashion colors and treatments.

Zoya Nail Polish and Treatments are BIG5FREE*

* Zoya Big 5 Free Nail Polish is vegan friendly and completely free of formaldehyde, formaldehyde resin, dibutyl phthalate, toluene and camphor.
Read the full article with all of the pro's tips and tricks here and head to for over 300 fashionable, Big5Free shades packed with color! - See more at:

Monday, October 27, 2014

Enter The Zoya Color Laboratory this Halloween!

Enter The Zoya Color Laboratory This Halloween!

Go Mad For Zoya & WIN*!
Are you "MAD" for Zoya Nail Polish?! Now's your chance to bring the color of your dreams to life! Step inside our virtual color labooooooratory (muahahaha) to experiment with color and finishes to "mix" your very own shade. The Zoya color animator offers various pieces and parts (finishes, opacity and hues) to play with - feel free to use the description section to elaborate on your masterpiece. Give your creation a name, submit it, and there's a chance we will bring it to life!
NOW - Thursday, October 31st (10:00am ET) Piece together your creation for a chance to have it custom created just for you! The highest voted shade will win, so don’t forget to share your creation with your friends and family after it's been submitted!

How It Works:
  1. Go CRAZY! (You know we are) Create a custom shade using the Zoya Polish Animator
  2. Name your creation and describe any additional elements you would add to the polish.
  3. Submit (and don't forget to share!) your custom shade for a chance to bring it to life! Have more than one color you’re mad about? Create as many as you'd like!
  4. One winner will be selected on October 31, 2014 at 9am EST
*Terms and Conditions
Purchase not necessary to enter. Valid Art of Beauty account required in order to participate. Enter NOW through 10/31/14 (9:00am ET).
One winner will be selected and contacted by 5pm ET 10/31/14. Please allow up to two weeks for production of custom shades. Winning shades will be created based on Zoya's Creative Director's interpretation of the description and cannot be returned, exchanged or duplicated at a later date.

Tuesday, October 7, 2014

How To: Noon by Noor Negative Space Nail Look for NYFW SS15

Rebecca Isa, Creative Director of Zoya, gives beauty reporter Celia San Miguel, of Sicka Than Average, the Noon By Noor nail look" how to" backstage at the SS15 New York Fashion Week show and talks about the negative space nail trend emerging for the season.

... the notion of open space was created by brushing on a coat of the Zoya Erin nail lacquer, a soft, sheer, and slightly shimmering beige shade, and then adding a half curve on the inside corner of the nail tip with the Zoya Cosmo Magical PixieDust nail lacquer, a glitzy silver hue. The idea was to create a very soft look that would offer a playful glint as models’ hands were illuminated under the runway lights and the glittery flecks of the Cosmo shade reflected that oncoming light. The shimmering adornment was made using free-hand movements so as not to be too rigid and Isa describes the shape as a “half chevron” but with a slightly more rounded edge thanks to the way the nails were filed. To offer a makeup equivalent of the nail look created, Isa drew the parallel of applying a sheer foundation as opposed to a more opaque formula and then applying a touch of lip gloss. Who knew minimalism could be so lovely? ~ Sicka Than Average

See more backstage beauty coverage from Noon By Noor, including a video interview with Zoya backstage here.

See more coverage of the lovely Zoya for Noon By Noor Nail Look on The Fashion Spot and on Stranded.

Find the toxin-free colors for this look (Zoya Erin and Zoya Cosmo) on

Wednesday, October 1, 2014

NYFW SS15 Nail Look Alert: The "Naked Teardrop", created by Zoya Creative Director, Rebecca Isa for Zimmermann, made use of negative space and Zoya Ziv (foiled gold nail polish) applied in a crescent shape.

For a "How To" on the look, hop on over to Stranded for a step by step.

To see more of Zoya Nail look for Zimmermann SS15 click here.

Best Instragram Accounts to follow for nail art - @ZoyaNailPolish!

Looking for a great brand to follow on Instagram for Nail Art inspiration? The Fashion Spot recommends Zoya Nail Polish (@ZoyaNailPolish on Insta).

"Our favorite toxin-free and vegan-friendly brand posts new shades, cute designs and gorgeous phots. What's not to love?"~ The Fashion Spot

Non-Toxic Nail Polish

Zoya Yana featured on
Toxin-Free (Big5Free*) Formula Nail Polish

"...formaldehyde, dibutyl phthalate, and toluene from their mixes along with the allergens camphor and formaldehyde resin—all potentially dangerous ingredients that could do everything from disrupt your endocrine system to cause cancer." ~

In a non-related article the Chicago Tribune also recently ran a piece spotlighting Salon Hype, a Chicago area salon that is dedicated to eliminating products that contain potentially harmful ingredients.

"... If you've ever read the list of ingredients on a bottle of polish you'd be amazed. The list of harmful ingredients is long and often unpronounceable and sometimes reduced to initials. Have you ever heard of toluene? The Occupational Health and Safety Administration (OSHA) is on the record saying it causes kidney and lung problems, and can be harmful to pregnant women. Toluene is found in nail glue and most nail polishes, but we use toluene-free polishes, like Zoya. An ingredient you've no doubt heard of is formaldehyde, which is a known carcinogen, as well as causes all sorts of breathing problems and is used in nail hardeners and polishes."~ Chicago Tribune

*Zoya Nail Polish features a 5 free formula which does not include formaldehyde, formaldehyde resin, dibutyl phthalate, toluene and camphor.